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Goldman Sachs - Marketing Document for a Fraud

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Here is the Goldman Sachs marketing document for the alleged “Abacus” fraud.   Flip through it and see if you can understand what’s going on.  Having trouble?  Me too, and finance is part of my…


Dawn of a Successful Internet ‘Pay Model’?

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It is fascinating to watching the machinations around developing a functional internet pay model for news.  Finally, it seems, life may be starting to emerge.  In this great article, Frederic Filloux analyzes the finances behind…


Causes of the Great Recession

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As a student of economics, I continue to be fascinated by the causes and non-causes of the Great Recession.  The problem is that most ‘experts’ try to boil down the massively complicated dynamic that is…


Balance Sheet as Report Card

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It is always amazing when highly paid CEOs say stupid things.  The reason usually given for the large pay checks is that they are exceptional individuals doing jobs no else can.  So here we have…


Local Ad Opportunities???

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We all know newspapers are struggling.  Their old sources of revenue migrated to the web, while their business models didn’t adapt quickly enough.  Hey, Presto:  no cash!  But that doesn’t mean there is no demand…


Timothy Hicks to Speak on Marketing & Management

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Tim will be speaking Friday, March 27 at LAUNCH: Lightfoot Branding’s Workshop on Marketing, Branding and Management.

The topic will be, “Ride the wave: In today’s fast-paced, cash-strapped, information-flooded marketplace, branding, marketing and business management need…


Welcome to Our New Website

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The mission of NWBC is to help our clients grow, change and face the challenges of the future.  As part this, our web-centric marketing practice takes clients through the process of making the internet and…