Local Ad Opportunities???

We all know newspapers are struggling.  Their old sources of revenue migrated to the web, while their business models didn’t adapt quickly enough.  Hey, Presto:  no cash!  But that doesn’t mean there is no demand for ad space from local businesses.  Quite the contrary, as the market continues to fragment local businesses will be increasingly interested in targeting their type of customers, wherever they may congregate.

An interesting article from Buzz Machine opens the door to a discussion on how to serve this market through local web sites.  No idea yet what this means for this site and yours, but it could be as simple as bartering something useful from the business (any business) in return for a link.  Your comments on this subject are welcome here.